Projects per year
Personal profile
Personal profile
Dr Xiao Lu (aka Lucia) is Assistant Professor in the School of Cultural Technology at XJTLU Entrepreneur College. Lucia’s research and teaching focus, broadly speaking, lies in arts management and management for the cultural and creative industries. Along with her previous research in the music and theatre sectors, Lucia’s current research is focused on the digital transformation of cultural production and consumption with a particular interest in the online game industry. Since 2017, Lucia has worked as a lecturer for undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for the Creative Industries. In addition to her academic career, Lucia has had the experience of working in a range of creative and cultural organisations in China and the UK, including China National Centre for the Performing Arts, Ogilvy Mather, Battersea Arts Centre, APAX Group, and Asia House Arts Learning. In 2022, she was an invited speaker to talk about noteworthy women in Chinese cinema for The China Project.
Research interests
Sociology of cultural production and consumption
Content innovation and digitalisation of culture
Technoculture and technopreneurship (e.g. AI in the cultural and creative sectors)
Arts education, arts marketing, audience development and digital engagement
National and local policy on creative and cultural industries
Teaching
MSc Cultural and Creative Industries
BA Arts Technology and Entertainment with Contemporary Entrepreneurialism
Awards and honours
Goldsmiths PhD Student Bursary (£1,400)
Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)
Full PhD Scholarship from China Scholarship Council
First Prize China National Scholarship (¥5,000)
Education/Academic qualification
PhD in Creative and Cultural Entrepreneurship, Goldsmiths, University of London
Postgraduate Certificate (PGCert) in Creative Education, University for the Creative Arts
MA in Media and Advertising, University of Leicester
BA in Drama, Film, TV and Literature, National Academy of Chinese Theatre Arts
Person Types
- Staff
Fingerprint
Projects
- 2 Active
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Reviving the Past: Transforming 2D Heritage Treasures into 3D Marvels for Museum Exhibitions
1/01/24 → 1/01/25
Project: Internal Research Project
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Responsible Production and Anti-addiction Policies in China's Online Game Industry
1/01/23 → 31/12/24
Project: Internal Research Project
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Arts and Cultural Management: Sense and Sensibilities in the State of the Field
Lu, X., 13 Feb 2023, In: International Journal of Cultural Policy. 10.1080/10286632.2023.2177644.Research output: Contribution to journal › Review article › peer-review
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Digital games, virtual idols and market success: Genshin Impact and Yun Jin
Lu, X., 2023, In: SAGE Business Cases.Research output: Contribution to journal › Article › peer-review
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Hollywood Genre, Cultural Hybridity, and Musical Films in 1950s Hong Kong
Lu, X., 2023, In: ARTS.Research output: Contribution to journal › Article › peer-review
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Music Festivals and Edutainment in a Digital Age
Lu, X., 1 Jan 2023, Festivals and Edutainment. Taylor and Francis, p. 73-85 13 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Activities
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Fantastic Narratives of Ecological Understandings
Francesca Brunetti (Organiser) & Xiao Lu (Organiser)
2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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Youth and Globalization (Journal)
Xiao Lu (Reviewer)
2023Activity: Peer-review and editorial work of publications › Publication Peer-review
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ENCATC (European network on cultural management and policy) (External organisation)
Xiao Lu (Member)
2022Activity: Membership › other membership
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Higher Education Academy (HEA) (External organisation)
Xiao Lu (Member)
2021Activity: Membership › other membership
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What impact, if any, has teaching online had on course learning communities?
Xiao Lu (Speaker), Laura Holme (Speaker), Emily Hawes (Speaker), Jennifer Scott (Speaker), David Brook (Speaker) & Ruth Paton (Speaker)
2021Activity: Talk or presentation › Presentation at conference/workshop/seminar